SEO built on structure, content and tracking.

The audit checks whether Google can access the pages, which URLs it recognizes and which issues make the content difficult to interpret. The starting point is the existing website and its available data, rather than a ranking promise.

• Crawling and indexing: robots.txt, sitemap, canonicals and page responses.
• Titles, descriptions, headings and internal links.
• Mobile usability, images and page loading.
• Service content, search intent and pages that need more information.
• Languages, hreflang links and structured data where appropriate.

Pages explain the work the business actually provides: scope, deliverables, frequently asked questions and contact. Target searches are selected for commercial relevance; the same copy is not duplicated with different city names.

The work can include technical fixes, content improvements and page organization. Search Console provides impressions, clicks, queries and URL data. Reporting distinguishes completed changes from observed results and sets the next priority.

• An audit with prioritized issues and an implementation scope.
• A record of changes and pages updated.
• Indexing and search-query monitoring as data becomes available.
• A results summary and next steps at the agreed reporting frequency.

Each language needs readable content, its own URL and links connecting equivalent versions. Content can also cover the places where a business actually provides services, without inventing offices, addresses or coverage.

SEO is ongoing work. Crawling, indexing and changes in search performance depend on Google, the website’s condition and competition. Rankings, sales and a number of customers are not guaranteed. Google Ads and advertising spend are separate services.

When the website structure limits content or contact, the project can combine a redesign with SEO. Each part is defined in the quote.